We work with founders, entrepreneurs, leaders and people, who seriously want to rethink the way we build organizations, the way we design careers and the way we engineer our lives.

We want everyone to have the freedom to choose a job where they can be engaged and live a sustainable life. We want to change the fact that a growing number of people think their job is useless.

“Most people work just hard enough not to get fired and get paid just enough money not to quit”(George Carlin)

According to Oxford University, 47% of all American jobs and 54% of jobs in Europe are at a high risk of being usurped by machines; robots, automation etc. It is the perfect time to rethink the meaning of work and start reinventing the workplace, so we can all have meaningful jobs, truly add value and make a difference in this world.

Every company that wants to be in business today and tomorrow have to to address the growing gap between the expectations of companies versus those of their employees. We need to develop new tools and new paradigms about business to build effective organizations that succeed in engaging their employees, while executing a sustainable business model.

We want to be part of exploring the solutions.

So what exactly does that mean?

We team up with you, your team and/or your organization to:

– develop a sustainable business model

– rethink your organization

– shift your paradigm

We do not believe in courses or classes. We believe in practical workshops and personal sparring. We believe leadership is personal and that is why it should be facilitated at an individual level. Whether you are a leader of people, a business leader or a leader of self, we want to be your trusted advisor.

Work with us

How can we work together?

We are firm believers in full transparency and win-win relationships. Our entire system is based on trust and interdependence (your success is our success), which is why we have decided that if you are not convinced the sparring will add value to you, your team or your organization; you are free to not pay your first invoice, and our cooperation and future appointments will automatically be cancelled.

You can choose to work with us on an hourly basis – our consulting fees start at DKK 1500 per hour – or you can choose a monthly subscription, which includes:

  • 1-3 hours of consulting per month at a discounted rate
  • Personal sparring throughout the process (phone/e-mails)

A 50% discount is offered for startups established less than 3 years ago – inquire for more information 🙂

About us

Xenia Duffy Obel

In January 2017 after 13 years in HR, I decided to leave. I want my kids to be able to work in a place that is significantly different from any place that I have experienced in my career so far.

Ever since then I have aimed to make a difference in how we think about work, organizations and doing business. I am convinced that future competitive and sustainable organizations will build out communities in which people thrive and achieve together. The ability to build trust and sustainable relations within and around an organization will directly contribute to the continued growth and positive results of the business.

People do business with people. I personally believe that truly effective leaders understand people. They value differences, delegate authority and provide the freedom to act, think and speak freely. Building people skills requires commitment and focus, so you’ll need to invest time and prioritize this in order to succeed.

Get in touch, if you are looking for a sparring partner, coach or just someone to play ball with as we develop the workplace of the future together.

E: [email protected] – M: +45 5377 5150



Business Partner and Collaborator:

Lene Soelberg

Lene is the founder of People2Grow, where she offers personal coaching for leaders and specialists. Lene has more than 20 years of experience and is a highly competent sparring partner for leaders at every organizational level. Lene and I have worked together for more than ten years, and she is a highly valuable and complimentary resource that I am honored to work with when I have larger assignments or just need someone to challenge my perspective.

















Bamboo Partner

SustainablePeople is a proud partner of BambooHR. If you would like to request a live demo of the system, please click here:

BambooHR is the leading provider of tools that power the strategic evolution of HR in small-to-medium-sized businesses. BambooHR’s cloud-based system is an intuitive, affordable way for growing companies to track and manage essential employee information in a personalized Human Resources Information System (HRIS). Now HR managers have more time for meaningful work, executives get accurate, timely reports and employees can self-service their time off using a convenient mobile app. BambooHR’s clients include innovators like SoundCloud, Foursquare, Freshbooks, Stance, Fitbit and Squarespace, among thousands of others in more than 85 countries worldwide.