EcoMerc was founded by Børge Obel and a group of professors at Odense University, Denmark. Early activities included development of EPJ’s for private medical clinics and analytic software for financial industries.
US-based Professor Richard M. Burton joined as partner and we narrowed our focus to our expert system OrgCon® and strategic organizational diagnosis and design.
EcoMerc merged with Managers Hotline, and we developed and launched the first ever cloud solution for managing and designing organizations.
We decided to separate from Managers Hotline and once again became an independent company fully owned by Børge and Richard.
We published FourMinutes, Outlook Meeting Optimization (4minutes.systems).
Peter Duffy Obel joined as co-owner and CEO. We turned our focus to sustainable business models from the perspective of people, systems and organizational design.
Xenia Duffy Obel joined as co-owner, and EcoMerc became zeal. We joined the zebra movement and dedicated all resources to building sustainable organizations.