Marketing in moderation—the marketing concept and the organization’s structure

H. H. Baligh and R. M. Burton, “Marketing in moderation—the marketing concept and the organization’s structure,” Long range planning, vol. 12, iss. 2, p. 92–96, 1979.

    BibTeX

    @article {baligh1979marketing,
    year = {1979},
    volume = {12},
    title = {Marketing in moderation—The marketing concept and the organization's
    structure},
    publisher = {Elsevier},
    pages = {92--96},
    number = {2},
    journal = {Long Range Planning},
    biburl = {https://zeal.global/publications/},
    urltitle = {marketing-in-moderation-the-marketing-concept-and-the-organization-s-structure},
    author = {Baligh, Helmy H and Burton, Richard M}
    }