The nba’s recovery marketing program: an interview with rick welts, former chief marketing officer of the nba and current president of fox sports enterprises.

R. M. Burton and D. Howard, “The nba’s recovery marketing program: an interview with rick welts, former chief marketing officer of the nba and current president of fox sports enterprises.,” Marketing management, vol. 9, iss. 1, p. 49–50, 2000.

BibTeX

@article {burton2000nba,
year = {2000},
volume = {9},
title = {The NBA's Recovery Marketing Program: An Interview with Rick Welts,
former chief marketing officer of the NBA and current president of
Fox Sports Enterprises.},
publisher = {American Marketing Association},
pages = {49--50},
number = {1},
journal = {Marketing Management},
biburl = {https://zeal.global/publications/the-nba-s-recovery-marketing-program-an-interview-with-rick-welts-former-chief-marketing-officer-of-the-nba-and-current-president-of-fox-sports-enterprises},
urltitle = {the-nba-s-recovery-marketing-program-an-interview-with-rick-welts-former-chief-marketing-officer-of-the-nba-and-current-president-of-fox-sports-enterprises},
author = {Burton, Richard M and Howard, Dennis}
}