The post-introduction management of products and services under rapidly changing environmental conditions

R. M. Burton, J. D. Forsyth, and D. M. Melick, “The post-introduction management of products and services under rapidly changing environmental conditions,” Technovation, vol. 5, iss. 1, p. 125–143, 1986.

    BibTeX

    @article {burton1986post,
    year = {1986},
    volume = {5},
    title = {The post-introduction management of products and services under rapidly
    changing environmental conditions},
    publisher = {Elsevier},
    pages = {125--143},
    number = {1},
    journal = {Technovation},
    biburl = {https://zeal.global/publications/},
    urltitle = {the-post-introduction-management-of-products-and-services-under-rapidly-changing-environmental-conditions},
    author = {Burton, Richard M and Forsyth, John D and Melick, Donald M}
    }