The post-introduction management of products and services under rapidly changing environmental conditions

R. M. Burton, J. D. Forsyth, and D. M. Melick, “The post-introduction management of products and services under rapidly changing environmental conditions,” Technovation, vol. 5, iss. 1, p. 125–143, 1986.

BibTeX

@article {burton1986post,
year = {1986},
volume = {5},
title = {The post-introduction management of products and services under rapidly
changing environmental conditions},
publisher = {Elsevier},
pages = {125--143},
number = {1},
journal = {Technovation},
biburl = {https://zeal.global/publications/the-post-introduction-management-of-products-and-services-under-rapidly-changing-environmental-conditions},
urltitle = {the-post-introduction-management-of-products-and-services-under-rapidly-changing-environmental-conditions},
author = {Burton, Richard M and Forsyth, John D and Melick, Donald M}
}